How bloggers do traffic analysis of their competitors? The answer is simple, they use tools like SEMRush Traffic Analyzer.
There are other tools in the market but I use SEMrush, and in this post, I will talk about how to use the SEMRush traffic analyzer and what are the benefits of it.
Knowing the amount of traffic your competitors get is must for any blogger to do competitive analysis.
A blogger needs to analyse the traffic of its competitor’s to produce more engaging content in that particular niche.
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SEMRush for Traffic Analysis:
SEMRush provides in-depth traffic analysis with its powerful inbuilt analytics tool.
Nothing comes close in accuracy and the amount of data generated by the SEMRush traffic analyzer tool.
Here is what you can do with SEMRush:
- Monthly visits to a website
- Bounce rate
- Average time spent on a site
- Location-based Traffic sources
- Amount of traffic from social media
- Paid vs organic traffic
- Sub-Domain Traffic
Check ou below image to understand the power of this amazing tool.
This information is very critical and can help you to quickly identify the opportunities for you to drive traffic to your website.
you can use the location-based information to find out which country likes certain type of content and you can easily target these audiences by paid advertising.
Location-based traffic information will help you to model your marketing and SEO strategies to drive more traffic.
This tool also lets you know the Top Pages from that website which is an added advantage.
You can craft your next article around that topic, and with proper SEO, you can drive more traffic to your site.
Final Thoughts on SEMRush:
Although SEMRush is a powerful tool to analyze traffic to your competitor’s site, it is not a free tool. You have to purchase their monthly or yearly plan to use it.
It costs around $200 per month.
SEMRush offers a free trial, so you can take advantage of it, use the basic functionality for free for the few days.
later you can upgrade to a premium plan.
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