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SEMrush in 2020. Is It Worth The Hype?

SEMrush is a popular and powerful keyword research tool. It is packed with social media monitoring, website audits, SERP rank tracking, knowing keyword variations, and many more. 

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SEMrush is a well-known SEM tool for providing its users with valuable information about their competitors.

This information includes Keywords they are ranking for, backlinks they have, display advertising, organic or paid search data.

This information is such a powerful that it helps you understand the way your competitors are performing, what are the SEO techniques are working for them.

You can enter your website address and know why your website is performing poorly, it will also help you understand how you can create high performing campaigns etc.

Why Should You Use SEMrush: 

There are many reasons to use SEMrush. The common reason is to analyze your competitor’s website to outrank them.

The analysis does not take too long and SEMrush tool provides you all the detailed information that you need to take your site to the next level. 

Step #1: CLICK HERE TO SIGN UP to get 7 days free access to SEMrush account.

Just enter your Email Id and Password of your choice to sign up.

SEMrush review

Step #2: on the next page enter your billing information and you get your 7 Day Free Trial. 

You won’t be charged anything.

Below are the few benefits of using SEMrush.

#1 Right Tool for Building SEO Strategise:

SEMrush has built around SEO in mind.

It primarily focuses on website SEO and the improvements that you can make to improve the overall SEO of your site.

Whenever you enter the URL of your site in SEMrush tool, the tool analyses complete website and suggest you the step by step tips to improve the SEO of your site/blog.

#2 In Depth Analysis of Competitors Website


It’s impossible to create a profitable blog without doing competitor research.

SEMrush is the perfect tool to do the competitors analysis.

SEMrush helps you to understand below mentioned things.

  1. In depth Backlink analysis 
  2. Keyword research 
  3. Traffic estimation 
  4. Organic traffic 
  5. Social shares

SEMrush helps you to find the best performing keywords, helps you find backlinks opportunities, gives you an overall overview of the blog. 

#3 Analyse Your Own Site at One Place

SEMrush helps you analyse your own website/blog.

  1. Organic Keywords 
  2. SEO 
  3. Social Shares 
  4. Backlink Analysis of your website 
  5. Keyword Position tracking

Above information is super useful to know how your website is performing and how you can improve the quality of you website. 

#4 Backlinks

Backlinks!!! All the magic happens here.

To rank higher in search results your site needs to have quality backlinks. 

SEMrush is the right and best tool to find the quality backlinks for your blog/website.

Just enter a URL of your competitor’s blog and it will fetch all the backlinks that your competitor has.

SEMrush backlinks

The information is so detailed that it also gives the time when his link got indexed, is it do-follow or no-follow etc.


What information you can get:

  1. Backlinks information 
  2. Backlinks comparison
  3. Indexed Links 
  4. Referring Domain 

Once you get all the information about backlinks, start creating content around those backlinks and send an email to all the people who have linked to that article.

Tell them that you have created the same content but your article covers x,y,z additional points that they don’t have. 

Here is the sample Email format by Neil Patel

Hey ABC,

I loved your article about X Topic (Include link ).

I noticed that you linked to this( competitor URL) article.

I have created a post around the same topic( insert link) but my post covers x,y,z topic that they didn’t cover. 

I hope you like it. It would be helpful for your audience if you link out it.


Your name

#5 Find New Keywords

Finding the right keyword is quite a difficult task.

SEMrush is a great tool for finding new keywords for your blog article.

It helps you to find related keywords, keyword difficulty etc.

For example, if you search for search engine optimization keyword on SEMrush, more related keywords like search engine optimization case studies, Best SEO Tips, SEO Made Easy etc.

Before you finalize your keyword, try SEMrush to get new keyword ideas. 


#6 Find Better Advertising Opportunities

Making money online blogging is only possible if you have great, informative, engaging content on your website.

Affiliate marketing is one of the best and preferred method to monetize a blog.

But to get more revenue from your affiliate campaign you must have great content on your blog.

SEMrush helps you to find advertisers by analyzing your keywords. These advertisers pay a hefty amount to big companies on pay per click basis.

You can reach out to them and get them to advertise your website.

SEMrush connects you the blog owner with the advertiser. 

SEMrush Pros and Cons

1. All in one SEO Tool1. High Pricing
2. Finding High performing keyword is easy2. Little bit of learning curve
3. Overview of the blog at one place

Do I Recommend SEMrush?

The answer is YES! Without a single doubt.

This tool is perfect for anyone who wants to see how their competitors are performing.

With data about your own website, you understand how to improve the overall SEO and Backlinks of your blog. 

And the best part is that you can try this tool free for 7 days.


SEO is going to be a key factor when it comes to the success of your blog.

And to make your blog successful, you need to know all the competition happening around keywords.

SEMrush provides you all the tools from keywords research to Backlinks that you need to rank your website high in search results and drive tons of traffic.

Whether you are a blogger, content marketer, or an online business owner, SEMrush will play a vital role in your success. 

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About the Author: Swapnil Harpale

A programmer by heart and passionate blogger. Swapnil is a founder of WPWISER - A Blog for Bloggers.

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