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Affiliate Link Cloaking Explained

Affiliate marketing is one of the best way to earn passive income online. You just have to promote the products of other people and you get a small commission.

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Affiliate marketing is getting popular day by day that’s why it is getting competitive every day. This has triggered many scammer to inject malware in people’s browser to replace your tracking code with their own tracking code, hence they get the commission for your work. 

Read: How to Start a Blog in 2019: A Complete Guide(No Coding)

This is why Affiliate link cloaking has become so important. 

What is Affiliate Link Cloaking: 

Affiliate Link cloaking is nothing but replacing the ugly looking long URL with short pretty URL and hiding your affiliate tracking code. After the Link is cloaked, a redirect is performed to appropriate product page thus giving you the credit for the sell. 

Affiliate links are long and looks ugly, for example:

On the other hand, cloaked link are short and represents brand’s identity. 

For Example:

As you can see the cloaked link looks much nicer, easy to read, and represents brands identity. 

Link Cloaking is helpful in improving and protecting your affiliate sell. 

Benefits of Affiliate Link Cloaking:

Improve Affiliate Sell:

It is proven that cloaked links perform much better than those ugly looking affiliate links. Sometimes users see these ugly links and instead of clicking on it, they directly go to the product page. Cloaked links give more trust to the links and thus avoids bypassers and hence generate more commission for you. 

Protect your Affiliate Sell: 

There are scammers who try to inject the malware in people’s browser. These malware are specially designed to replace the affiliate tracking code with their own code, so they get credited for that affiliate sell.

As cloaked links do not pass any tracking code in the address bar and do internal redirection without exposing your tracking code, it is almost impossible for scammers to steal your commission. 

Track number of clicks: 

Most of the Affiliate link cloaking plugins provide the tracking data. You can see how many times users have clicked on your affiliate link.

This helps in understanding which links and link positions are generating more clicks for you.

With this data, you can adjust your links and link positions to generate more revenue.

Improve Your Email Campaigns:

Email spam filters are smart enough to detect the affiliate links in an email. You can easily mask your affiliate link with link cloaking and bypass email filters. 

Ease of Link Management: 

It becomes extremely easy to manage all your affiliate links at one place. You just have to change the affiliate link at one place and it gets reflected at every place. 

WordPress Plugins to Cloak Affiliate Link:

There are a lot of plugins available for WordPress users. Here I am listing two plugins which I found to be reliable and easy to use. 

Pretty Link Lite:

Affiliate link cloaking

This plugin is very lightweight and easy to use. It is available for free in the WordPress directory. The Benidorm of this plugin is that it adds the no-follow tag to affiliate links. 

Thirsty Affiliate:

affiliate link cloaking

This one another popular free plugin available for use in WordPress directory. I am using this plugin on my websites. This makes link cloaking much easier and helps you add affiliate links in your posts more seamlessly. 


As the affiliate marketing space is growing, make sure you build trust among your visitors. Your cloaked affiliate link should represent your brand identity, this will boost your affiliate earnings to the next level. 

Improve and protect your affiliate income by using link cloaking technique. I advise all the affiliate marketer always cloak your affiliate links. 

I hope this article helped you to understand what is affiliate link cloaking and why should you use it. 

If you have any questions or concern let me know in the comment section below. 

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About the Author: Swapnil Harpale

A programmer by heart and passionate blogger. Swapnil is a founder of WPWISER - A Blog for Bloggers.

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